About Page on your therapy website

The Importance Of Your “About” Page On Your Therapy Website

What happens if you don’t have an “About” page on your therapy website

Many therapy business owners are cautious when it comes to putting information about themselves on their site to be freely available to the world, but not having a page dedicated to the relevant details about the business, along with a friendly photo of you or your team, can be detrimental when trying to attract new clients. It is one of the most important pages to have on your therapy site, if not the most important. Not only are you providing a service, you’re providing a service that caters to clients’ health needs and they need to know that they are in qualified and experienced hands.

In reality, if you don’t have an “about us” or “about me” page for your therapy site, you are likely losing clients before they’ve even had the chance to use your expert services. When a potential client goes to the effort of finding your site, learns more about the services you offer and then wants to learn more about the therapist providing these services, without this essential page, it’s likely you are missing out on that person taking the last step and picking up the phone to your practice to make an appointment. Without an “about” page, they know nothing of the expertise behind the therapist or team. When entrusting their health and wellbeing to a therapist, and with the vast number of therapists likely available in their nearby areas – or those offering mobile services willing to travel to them – they are spoilt for choice and if they have to put in more effort than a few simple clicks of a mouse and reading a few lines of text, they will move onto the next option. Your “about” page should be concise but still make you stand out from competitors – no pressure!

Here are some further points to take into consideration when deciding what information to include on your “about” page:

 

Let clients know how your therapy practice is unique

In any bio it’s important to include your qualifications and additional training that might set you apart from the rest. That one-day CPD course that you did three years ago? Include it – it all goes towards what makes you and your practice unique. What is your treatment protocol? Do you have an additional touch that sets you apart from other similar practices? Include anything that may entice potential clients dealing with specific issues.

 

Contact information including physical address

Potential clients want to see a contact number to easily be able to pick up the phone to make an appointment. Don’t forget to include your physical location because most clients need to know if your location is the most convenient for them. If you don’t include your location and the client calls to book an appointment only to find that you’re slightly out of their ideal location, it’s not only disappointment for yourself and them, but a waste of valuable time. Having a landline number and a physical address stated on your site is also another way to build the all-important trust and credibility when trying to attract new clients.

 

Relationship building

If your practice has more than one therapist, include a short bio and a photo for each of them. Providing this vital information can help clients to choose their therapist according to their requirements and can provide a sense of comfort to a client – they need to feel an element of trust and be confident with their choice when deciding on a new therapy practice. Including a photo can help to build rapport even before a client has visited the practice!

SEO Tips for therapists

Remembering what’s important for SEO

Remembering what’s important for SEO
We already know how important it is to use the keywords and phrases that people are actually searching for when creating content for your website, but over the past few years, SEO has changed – but some businesses haven’t kept up to date and have consequently seen their traffic and audience engagement slowly decline. This post will cover the new best practices and provide pointers on where to focus your SEO efforts…

Quality is a priority for authority
With SEO constantly changing and becoming more important with each passing year, spending time on improving the quality of the content you produce, as well as the user experience, will have hugely positive implications for your search engine rankings.

Quality is a priority for user engagement
We have been steered towards the belief that the attention spans of our readers are gradually decreasing and that we should only publish quickly digestible content – but this has led to a lower quality audience experience. Last year, research began to show that audiences were moving away from this trend and rather demanding in-depth and educational content which meant they were then more likely to engage with and purchase from a business.

Content really is king
Thankfully we’ve moved away from the quantity algorithms and Google is now very much focused on quality. It favours high quality, valuable content, so if you’re writing helpful, interesting, factual and relevant content for your existing and potential visitors, you’re likely to rank higher in search results for those efforts.

Ensure your snippet is just right
Your snippet is what will be displayed under your webpage in search engine results and is vital to your SEO efforts! To entice a user to click through to your website rather than a competitor’s, ensure your snippet includes the keywords and phrases that people are searching for while still being complete and relevant sentences.

Images, videos and other visuals should be labelled
To ensure that the bots can find relevant content on your site when crawling, don’t forget to rename anything that you’re going to be adding to a page or blog post before uploading, including images and videos so the bots can read in text format. For example, if you’ve taken a photo of your team for your “about” page and it’s downloaded from your phone as “IMG2318”, change this to something like “Team_photo_abcPractice”.

Do not link only for SEO’s sake
If you think that being linked to from another website will mean higher search rankings for your site, you’re out of luck. In the past (and still now) it was possible to do link swapping or pay to have your site linked to within another site’s content, but these practices are no longer accepted by Google and they even damage your site’s search engine rankings. Now only organic links to your site will help you to rank. One idea to get legitimate, organic attraction is to guest post on relevant sites.

Mobile is paramount
As of 2015, mobile searches surpassed desktop searches and have continued to increase. It’s no longer a good idea to optimise for mobile, but a necessity!

Think holistically about the content you create and share
When creating content for your website, don’t only think about new blog posts or updates to pages, but rather about sharing content to the social media platforms where your audience hangs out, such as Facebook and Twitter. Adding relevant and interesting content to these platforms really does count, and remember to link back from your posts on social media back to your website.

Closing Comments

The key to succeed with SEO is to stay up to date, know what changes are being made regularly – i.e. what works and what doesn’t work – and above all, one thing that will likely never change with regards to SEO, even if you can’t stay current with the constant changes, is that if you create quality content for all your platforms, you’ll be on your way to being an SEO champion!