The 7 Best Ways to Get Visitors to Your New #Therapy #Website

So, you have a new therapy website and it’s time to earn the respect of Google so visitors can read your helpful content and make appointments. There are a few key things that can be done to put you on the map and help things along now and for the long term.

Here are seven ways you can get those visitors to your new therapy website:

 

  1. SEO

The first thing to do is to SEO your content. SEO stands for Search Engine Optimisation and basically makes your website easier to find when people are searching for something that you offer. Making the content on your site “keyword rich.” Is important and optimization is an ongoing process. Essentially you want to fill your website with content that includes words and phrases that are common to your practice and that potential clients are actually searching. It is vitally important that the most relevant keywords are identified for your website from the outset otherwise efforts in optimizing your website will be wasted. It is important to gain professional help in identifying suitable keywords as there are a number of tools and techniques that professionals use on a daily basis, and obtain best practice advice moving forward for any additional pages you add. If you don’t already have one, you may want to add a “Services” page and include as many relevant keywords and phrases there.

 

  1. Adding Your Business on Google and Yelp

People like to research a therapy practice and check the reviews before they decide whether or not to book a treatment. Starting a profile on Google or Yelp is free and easy. It’s a great way to get more visitors on your website and, as a bonus, this will also help your SEO. Don’t forget to include your website in the listing so that it’s simple for the client to click through to your site.

 

  1. Online Profiles

Similar to number 2, you should also have a profile for your business on various directory websites, especially those for your speciality. Search for those trusted, highly reputable directory sites which allow you to include a link to your website and get your practice listed. Potential clients are looking for trusted health care professionals and are placing great emphasis on prior research, so this is a key step. Not only will new clients be directed to your website, but you may even get some people wandering into your office!

 

  1. Social Media

Social media is an important aspect of any business these days – if not mandatory! With the number of users online, it holds the power to target ideal clients and grow not only your following but your practice’s appointment book. If you don’t already have one, set up a Facebook page for your business, an Instagram page to show off your team, values, photos of your practice, daily quotes, etc., and let’s not forget a Twitter account. Once your profile is complete, the search function is an excellent way to connect with fellow therapists and potential clients. When posting anything on these platforms, remember to always include a link to your website!

 

  1. Start a Blog Page

Having a blog on your website will create an element of trust between your practice and your ideal client. It will help those looking for answers to connect with you and hopefully bring them into the practice. Writing blog posts is also a great way to boost your SEO because you can naturally include relevant key words within your helpful and interesting posts. *BONUS: Start creating an email list so that you can keep your existing visitors informed and coming back for more*.

 

  1. Offline Networking

Very often people forget about the power of networking with an actual person – face to face. But this is a tried and true way to get people to your website (keep business cards readily available for when you’re out and about!). Connect with other local businesses where you can exchange flyers or business cards to spread the word around your area.

 

  1. Incentives

People love free! Offering potential visitors a reason to visit to your website is one of the best ways to get them there. One idea is to host a free seminar or workshop and advertise it on your social media pages. Another idea is to offer a free consultation, also shouting about it on your social media pages and asking your audience to share. Make sure that anyone who is interested signs up for any events or freebies via your website, so not only can you capture their details and know how many new clients to expect, but also to drive manual traffic to your website.

15 Best Ways to Build your Email List and Grow Your Business

Building an email list can be slow, especially when starting out. Increasing your subscribers can do a lot to boost your business and get your name out there. There are many ways to grow your list but not all will have the same results. In this post, you’ll find the 15 best ways. Before we begin, it’s important for to mention that you should always be up to date with the current laws like GDPR. Make sure that you are following the General Data Protection Regulation when building your list – it’s there to protect individuals’ data and privacy (including you). Now let’s get to it…

  1. Invite clients to join

This may seem obvious but sometimes we overlook the basics and try to skip to more intricate ways of recruiting people to our lists.

 

  1. Create a Call to Action

A typical place for this is in the homepage of your blog. But you can also put them in your sidebar or throughout a few of your other main pages. A call-to-action (CTA) can be many things but usually the best way to call clients to action is to ask them to leave their name and email address in exchange for being kept in the loop for special offers you may be running, for example.

 

  1. Run a giveaway

This one is really fun and can drive up subscribers quickly. Who doesn’t love something for free? Especially when it’s offering value! Have people sign up for your giveaway using their email address.

 

  1. Create a free printable

Create a PDF, slideshow or other informative document that provides helpful information to your client. Ideally the information shouldn’t be readily available in one place on the internet and this is why they will want to part with their email address – to obtain the good stuff!

 

  1. Create a free mini-course

Offering your clients the option to sign up for a mini-course to provide them with helpful information is another great way to build an email list. Whether it be a video course, an eBook or an email series, a free course can rack up subscriber numbers.

 

  1. Offer bonuses

An idea for a bonus you could offer is the refer-a-friend bonus. Your client asks their friend to join your newsletter and if they do, your client gets a free gift (it doesn’t have to be expensive or time-consuming, just a small gesture!)

 

  1. Build an online community

A Facebook group (or something similar) is a foolproof way to get subscribers because they can continue to gain out of this for as long as they’re part of the group.

 

  1. Create a special email series

Offer a fun email course or a series of emails like “5 Days to XYZ.” They will have to sign up for your email list in order to participate because they will be receiving the content directly to their email.

 

  1. Membership access

This is amazingly valuable for your community. You can either offer clients a resource library or member-only blog posts, webinars and how-to videos.

 

  1. Add sharing buttons to your emails

On your direct emails that you send to your current email subscribers, give them the opportunity to share to their friends via email or social media.

 

  1. Team up with a blogger or a complementary business to yours

Ask another practitioner with a potentially reciprocal business (preferably with a larger audience or client base) if they would like to team up. You can create a course or other info product together and offer to both your lists.

 

  1. Social media

On your social media platforms make sure to let them know you have an email community and ask them to join. You can also create Facebook ads that take potential readers to a landing page that asks them to subscribe in order to get more valuable information.

 

  1. Get pinning on Pinterest

Use Pinterest to circulate your pins which leads people to specially-created landing pages or direct to your practice’s website.

 

  1. Guest blog

Create a blog post for a complementary business or a local community magazine. The readers will have an option to check out your bio and website – you can add a direct link to a page that allows them to subscribe.

 

  1. Host a webinar

Another fun and creative way to get subscribers is to host a webinar. Create a live course with valuable information and as a bonuses offer the replay to subscribers who’ve left their email address.

 

As you can see, there are numerous ways to grow your email list. We hope some of these will prove very  useful!