#TwitterMarketing Tips – Part 2

Twitter can be an ideal place to attract customers to your therapy practice – totally free! Although it will not work for everyone, it will work for many practitioners and therapists looking to attract their target market. Not only is it free, it can be fun to use. If you want to try using Twitter for your marketing, we’ve narrowed our suggestions down to just 11 of our top tips…

 

Ensure your bio is just right

The bio section of your profile is the first place most people will look to find out who you are. Does your bio say what you do, contain brief but vital information about your qualifications and experience – and the location of your practice? These are the three must-have items and then you can add another interesting snippet about yourself or your business to let your personality shine through. You’ve only got 160 characters to do this… And talking about personality, your profile photo should be of you and NOT of your logo or practice interior. People want to deal with people!

 

Use your header (aka cover photo) as promo space

Your header is the long rectangular area on your Twitter profile. It’s the ideal place to promote yourself and your business because more images and text can be accommodated in this area – just be sure not to fill it up too much! Include your logo and make the overall design clean, simple and professional is best.

 

Be great at customer service using Twitter

When your practice or your name is used in a tweet, be sure to respond to that client. Maybe they can’t reach you by phone or their email hasn’t been responded to, they want to ask a question, or they just want to tell the world how good or poor your service was. No matter what, use Twitter as a platform to showcase your high level of customer service.

 

Try to use an image with every post

Tweets with images receive more re-tweets, shares and according to research, also increased followers! So it makes good Twitter sense to add a relevant photo to as many of your tweets as possible.

 

Use relevant hashtags in every post

Hashtags help tweets to be found by a target audience searching for that topic. Even though you’ve only got a small amount of space available for each tweet, always try to add at least two, preferably three hashtags to each tweet. For an interesting read about whether Twitter is the right place for you to place your marketing efforts and to find out more about the use of hashtags, please see our part 1 twitter guide.

 

Run Twitter competitions and promotions

To promote engagement amongst your business and your followers you could run fun contests such as a photo contest (e.g. Upload a picture of your favourite therapy room), referral contest (e.g. tag a friend who you think could benefit from our service and you both may win a 50% off voucher), photo caption contest (e.g. Funniest photo caption).

 

Tweet snippets from your blog posts

Do you have a blog section on your therapy website? If yes, be sure to download a Twitter sharing plugin (such as Social Share Buttons, https://wordpress.org/plugins/seo-optimized-share-buttons/) as well as a quote tweeting plugin (such as Better Click to Tweet, https://wordpress.org/plugins/better-click-to-tweet/). The sharing plugin will enable readers who loved your posts to share it on their Twitter feed, while the quote plugin enables you to highlight certain portions of text which will stand out as a quote in your blog post with an option for the reader to easily share that quote. You can do more than one quote per blog post and you can, of course, share it to your own Twitter feed, but don’t forget the 280 character limit (including spaces).

 

Always include a call to action in your tweets

A call to action is something that urges your target audience to take action quickly, for example, “the first 5 people to re-tweet this post receive 30% off their next treatment.” With an offer like that, you’ll likely have re-tweets in seconds!

 

Show interest in others

Just like face to face networking, Twitter is a place for online networking. Show interest in others’ tweets, comment where appropriate, retweet, follow members of your target audience, follow other practitioners that are complimentary to your own practice and you’ll soon start to build your following and engagement.

 

Ask for retweets

Actually ask for re-tweets. Simple! If you ask, you have a significantly improved re-tweet rate.

 

Don’t rely solely on Twitter

Yes, this is a post about marketing tips for Twitter but this is a tip in itself. As the saying goes, “don’t put all your eggs in one basket”, don’t focus your marketing efforts solely on Twitter as you need to diversify your marketing plan.

 

I hope these tips have helped you. Even if you only start to implement one or two of these to begin with, you’ll be on your way to leveraging the amazing power of Twitter to market yourself and your business to gain new clients!

Using Twitter for your Therapy Practice

With so many social media platforms available to therapy businesses, it’s no wonder we always get asked what might be the best one for them. Most practices don’t have the time to spend on all of the main platforms, so it’s prudent to choose to focus on just one or two. Today we’ll discuss Twitter…

 

FIRST STEPS

Secure your handle

Sign up for an account and choose your handle well. Don’t use underscores or other symbols in place of letters, such as “tw!tt3r”. It will only make your handle (aka profile name) less memorable and harder to link to if a client wants to tag you in a fabulous review.

Plot out your efforts

Before putting any effort into posting on Twitter, you’ll need to decide on your current situation, who you are looking to attract and how you could potentially reach them (i.e. with what type of post and with which hashtags). Before you go ahead with any posting or marketing on Twitter, you must first know who your target audience is and what problems they are struggling with to be able to provide the solutions. For example, what do your target market customers struggle with the most? Why would they come to see you? If they struggle with neck and back pain, tailor your posts specifically to this concern. Another example is, do you have more than one practice in different locations? Don’t forget to include your locations as hashtags on every post.

 

NEXT STEPS

Include hashtags on every post

Hashtags consist of the hash sign (#) followed by words or short phrases that allow your Twitter posts to be found more easily by those searching for specific topics. Adding some pertinent hashtags to each and every one of your posts has the potential to have all your posts found by those people searching for the service you offer. If you don’t include any with your post, all you can really do is sit and wait for your profile to be found – which will take a very long time!

Do some hashtag research

Here are two great tools we’d recommend:

  1. https://www.hashtags.org/ is one of the best tools to analyse a large database of hashtags and keywords currently used on Twitter. It includes their popularity.
  2. https://twitter.com/search-home uses Twitter itself to find the most relevant hashtags and keywords for your post. What’s brilliant is that you can search for specific hashtags and see the real-time tweets that are using it.

Here is a helpful article on how to use relevant hashtags on Twitter: https://help.twitter.com/en/using-twitter/how-to-use-hashtags .

Follow profiles of people and businesses who are in your target market

Following other profiles who fall within your target market is a good way of “announcing” yourself to them. It is an organic way to pop up on their radar so that they can see your profile and posts.

 

FINAL STEPS

Things to remember

Twitter doesn’t allow a lot of characters in each post (280 including spaces, to be exact). This means you may not be able to fit everything you want to say into each post, but it’s important to know that hashtags can actually be used in the text. For example, “Hi everyone! Are you struggling with #backpain or #neckpain? We can help! Qualified #chiropractors here to get you #backtohealth”.

Post regularly

It’s important to be visible on Twitter if you want to give it the best chance of working for you. Posting once per day is a minimum but if you can, do more post your own and retweet content more than once.

Retweet other posts

You won’t always have something to say or a picture to add, but sharing another tweet that you found interesting also adds to your feed activity.

 

On a realistic note, Twitter isn’t for everyone and it sometimes will not suit your practice and your specific offering. Perhaps it won’t be relevant to the market in the area in which your operate. It also may not be where your target customers “hang out” and you could spend hours trying to attract them but they are just not there. However, don’t let this put you off giving it a try – it may be some of the best free advertising you can do and work out very well!