Which Colours To Use Or Avoid For Your Website

Which colours should you use on your website and which should be avoided?

It’s no secret that colours can influence us physiologically and emotionally. Depending on your audience however, you will want to strategically choose colours to brand your site and make up your logo. The colours you choose will go a long way to subtly attract your ideal visitor and can ultimately influence whether they would like to stay on, or run from, your site. As a healthcare professional, trust is very important, so the colours you choose can impact this greatly. Whether we are conscious of this or not, colour sways our thinking and decision making. Of course, it’s always important to keep in mind the overall purpose of your site and the target audience you aim to reach.

So Which Colours Are A Good Choice?

During the first few seconds that someone enters your site they should automatically be able to trust your business and feel invited to have a good look around. There are a few colours that can help you achieve this. First off, consider that lighter colours are usually associate with positivity. With that in mind, don’t just choose a lighter shade of any colour, but rather lighter shades of the acceptable range of colours suitable for your business. For example, the colour green can be represented in many ways. A dark green is seen as masculine and very powerful, whereas a lighter and muted green closer resembles nature which has a calming effect.  Let’s get into some more details about each of the colours…

Yellow

Yellow is no doubt one of the happiest colours. Because yellow is associated with sunshine, it can bring about a feeling of positivity and optimism – We all know how much better we feel when we pull back the curtains in the morning and the sun is shining brightly outside. Sprinkling a little yellow throughout your site should get your visitors feeling cheerful!

Blue

Another great colour for your website, blue is most commonly associated with security, peace and trust. Which is EXACTLY what your website visitors are searching for. Your visitors are probably searching for a business that will offer some stability, and what a relief it will be to them when they come across your site. Although blue does have the power to manage stress, overuse of the colour could evoke a feeling of depression, but usually using this colour will be positive as it is mostly related with loyalty and trust.

Orange

Orange is a warm and vibrant colour which can be very welcoming as it typically represents friendliness. It is best to use a neutral orange hue instead of a darker one as it can have a tendency to become too overpowering. Keep in mind, orange is partly red and red is usually associated with danger. Keeping the orange light and fun will give you the best results.

White

White symbolises purity and balance. In times of turmoil, this can give a person clarity. However, white, when used too much, could be seen as dull and boring. White is a great secondary colour to add alongside another more vibrant colour.

Colours To Avoid:

 

Black

Probably not a big surprise, but black is usually on the do-not-use list. Occasionally it can be used to symbolise elegance and sophistication with clothing and home interiors. When it comes to therapy practices though, it is best to use black as sparingly as possible on your website, within branding materials and in the practice itself.

Red

As mentioned earlier, red could also be a threatening colour because it often is related to danger. The vibrancy of most red hues can also overstimulate your visitor causing them to feel intimidated so use this colour with caution!

How Should You Use These Colours?

There are several ways you can incorporate colour on your website, but remember, your site doesn’t necessarily have to be filled with the colour to get attention or the results you desire. A few important points though – the background colours on each page of your site should be a neutral colour or at least plain, without patterns or watermark images that may detract from the information you’re trying to get across to readers. Most sites these days have two to three main brand colours and you can either choose a single colour and use a variation of hues or choose complimentary colours – either of these approaches will work. To add additional pops of colour, you can make your navigation links, “subscribe” or “purchase” buttons bright or bold colours that complement the main colours of your site, but just always bear in mind that no matter what colours you choose, too much of any of them can quickly become either uninteresting or on the other end of the spectrum, overwhelming, and may defeat the purpose you’re trying to accomplish. In all decisions in relation to your practice’s website, using colour strategically will achieve the best results.

A Great Resource for finding Harmonious Colours…

A great resource to play around with colours and share exact shades you find with others can be found here: https://color.adobe.com/create/color-wheel/ – simply drag the circles to the colour you like, and take note of the HEX number which is the code for the colour. 🙂

21 Marketing Tips for Your Therapy Practice

Competition is everywhere and if you want to stand out it’s important to have a good marketing plan. It’s not as simple as word of mouth or just having a website and some social media accounts anymore. Competition is thick and you need to get ahead of the rest if you want to get more clients through your doors. Here are 21 marketing tips for your therapy practice.

 

Online Tips

 

It’s no secret that your customers could be spending a lot of time online. But how do you get to them?

 

  1. Online Bookings

 

Although I said a website is not enough, a very optimised website can help to do the trick. Let’s be honest, the people of today can be a little lazy so don’t make booking an appointment difficult. Have an amazing online booking experience on your website to get people through your doors.

 

  1. Online Promotions

 

Similarly as above, you should be adding online only promotions to your site. Tell customers if they book an appointment using your site they will receive a free gift or a discount.

 

  1. Email

 

Email marketing is not dead even though many people are spreading this rumour! And whoever told you that probably hasn’t figured out that getting subscribers can be a real gold mine. Emails can easily turn your one-time customer into a repeat customer. Entice them with birthday discounts or deals of the day.

 

  1. Yelp

 

Did you know that you can allow people to book directly from Yelp? Not only will positive reviews get people wanting to book but they can now easily do so from the app. Make sure to sign up for a Yelp account and start getting people coming to your business.

 

  1. Facebook

 

Facebook is an amazing place to not only get more people to your website but it’s a great place to build a community. You can easily start discussions and get your visitors involved. People love it when companies value feedback.

 

  1. Instagram

 

Unlike Facebook, Instagram is a whole ‘nother beast. Instagram is a very visual platform that is run by “influencers.” Get someone on your team to say how amazing you are and promote your services and tag some potentially interested influencers. They really are the leaders of social media.

 

  1. Online Ads

 

Running Facebook ads are powerful and can add more people to the community you built on your page. But don’t forget that Facebook is not the only place to run ads. You can also run ads through Google, Instagram and even Pinterest!

 

  1. Content Marketing

 

Content Marketing is great because you give value to your customers before they even pay for anything. An obvious example of this is to add a blog to your site. You are giving away free advice on a topic which attracts new clients.

 

  1. YouTube

 

Another form of content marketing can also be a video. Similarly as above, you are giving away free and valuable information. An added tip for YouTube is to make sure to add a call to action to either get people on your website or signed up to your email list.

 

Backend Tips

 

  1. Analytics

 

Along with all the online tips, it’s always important to see what is and isn’t working. If your ads aren’t working or people aren’t opening your emails then it’s time to have a good look and correct what is wrong in order to optimise efficiency.

 

Offline Tips

 

  1. Referral Program

 

This goes back to the concept of word of mouth. However, it is more powerful because you get TWO happy customers. You reward the person bringing in someone new, so they get a good deal, PLUS you get a new customer. Win-Win-Win!

 

Additional Offline Tips

 

Don’t get lost in the online world. There are still many “old school” marketing tricks that work very well. Here are 10 additional ways to market your therapy practice without having to be online:

 

  1. Hosting free events
  2. Partnerships with local businesses
  3. Seminars
  4. Direct mail
  5. Branded merchandise
  6. Print media (flyers, brochures, etc.)
  7. Sponsoring events
  8. Raffles
  9. Business cards
  10. Donating gift certificates