15 Best Ways to Build your Email List and Grow Your Business

Building an email list can be slow, especially when starting out. Increasing your subscribers can do a lot to boost your business and get your name out there. There are many ways to grow your list but not all will have the same results. In this post, you’ll find the 15 best ways. Before we begin, it’s important for to mention that you should always be up to date with the current laws like GDPR. Make sure that you are following the General Data Protection Regulation when building your list – it’s there to protect individuals’ data and privacy (including you). Now let’s get to it…

  1. Invite clients to join

This may seem obvious but sometimes we overlook the basics and try to skip to more intricate ways of recruiting people to our lists.

 

  1. Create a Call to Action

A typical place for this is in the homepage of your blog. But you can also put them in your sidebar or throughout a few of your other main pages. A call-to-action (CTA) can be many things but usually the best way to call clients to action is to ask them to leave their name and email address in exchange for being kept in the loop for special offers you may be running, for example.

 

  1. Run a giveaway

This one is really fun and can drive up subscribers quickly. Who doesn’t love something for free? Especially when it’s offering value! Have people sign up for your giveaway using their email address.

 

  1. Create a free printable

Create a PDF, slideshow or other informative document that provides helpful information to your client. Ideally the information shouldn’t be readily available in one place on the internet and this is why they will want to part with their email address – to obtain the good stuff!

 

  1. Create a free mini-course

Offering your clients the option to sign up for a mini-course to provide them with helpful information is another great way to build an email list. Whether it be a video course, an eBook or an email series, a free course can rack up subscriber numbers.

 

  1. Offer bonuses

An idea for a bonus you could offer is the refer-a-friend bonus. Your client asks their friend to join your newsletter and if they do, your client gets a free gift (it doesn’t have to be expensive or time-consuming, just a small gesture!)

 

  1. Build an online community

A Facebook group (or something similar) is a foolproof way to get subscribers because they can continue to gain out of this for as long as they’re part of the group.

 

  1. Create a special email series

Offer a fun email course or a series of emails like “5 Days to XYZ.” They will have to sign up for your email list in order to participate because they will be receiving the content directly to their email.

 

  1. Membership access

This is amazingly valuable for your community. You can either offer clients a resource library or member-only blog posts, webinars and how-to videos.

 

  1. Add sharing buttons to your emails

On your direct emails that you send to your current email subscribers, give them the opportunity to share to their friends via email or social media.

 

  1. Team up with a blogger or a complementary business to yours

Ask another practitioner with a potentially reciprocal business (preferably with a larger audience or client base) if they would like to team up. You can create a course or other info product together and offer to both your lists.

 

  1. Social media

On your social media platforms make sure to let them know you have an email community and ask them to join. You can also create Facebook ads that take potential readers to a landing page that asks them to subscribe in order to get more valuable information.

 

  1. Get pinning on Pinterest

Use Pinterest to circulate your pins which leads people to specially-created landing pages or direct to your practice’s website.

 

  1. Guest blog

Create a blog post for a complementary business or a local community magazine. The readers will have an option to check out your bio and website – you can add a direct link to a page that allows them to subscribe.

 

  1. Host a webinar

Another fun and creative way to get subscribers is to host a webinar. Create a live course with valuable information and as a bonuses offer the replay to subscribers who’ve left their email address.

 

As you can see, there are numerous ways to grow your email list. We hope some of these will prove very  useful!

About Page on your therapy website

The Importance Of Your “About” Page On Your Therapy Website

What happens if you don’t have an “About” page on your therapy website

Many therapy business owners are cautious when it comes to putting information about themselves on their site to be freely available to the world, but not having a page dedicated to the relevant details about the business, along with a friendly photo of you or your team, can be detrimental when trying to attract new clients. It is one of the most important pages to have on your therapy site, if not the most important. Not only are you providing a service, you’re providing a service that caters to clients’ health needs and they need to know that they are in qualified and experienced hands.

In reality, if you don’t have an “about us” or “about me” page for your therapy site, you are likely losing clients before they’ve even had the chance to use your expert services. When a potential client goes to the effort of finding your site, learns more about the services you offer and then wants to learn more about the therapist providing these services, without this essential page, it’s likely you are missing out on that person taking the last step and picking up the phone to your practice to make an appointment. Without an “about” page, they know nothing of the expertise behind the therapist or team. When entrusting their health and wellbeing to a therapist, and with the vast number of therapists likely available in their nearby areas – or those offering mobile services willing to travel to them – they are spoilt for choice and if they have to put in more effort than a few simple clicks of a mouse and reading a few lines of text, they will move onto the next option. Your “about” page should be concise but still make you stand out from competitors – no pressure!

Here are some further points to take into consideration when deciding what information to include on your “about” page:

 

Let clients know how your therapy practice is unique

In any bio it’s important to include your qualifications and additional training that might set you apart from the rest. That one-day CPD course that you did three years ago? Include it – it all goes towards what makes you and your practice unique. What is your treatment protocol? Do you have an additional touch that sets you apart from other similar practices? Include anything that may entice potential clients dealing with specific issues.

 

Contact information including physical address

Potential clients want to see a contact number to easily be able to pick up the phone to make an appointment. Don’t forget to include your physical location because most clients need to know if your location is the most convenient for them. If you don’t include your location and the client calls to book an appointment only to find that you’re slightly out of their ideal location, it’s not only disappointment for yourself and them, but a waste of valuable time. Having a landline number and a physical address stated on your site is also another way to build the all-important trust and credibility when trying to attract new clients.

 

Relationship building

If your practice has more than one therapist, include a short bio and a photo for each of them. Providing this vital information can help clients to choose their therapist according to their requirements and can provide a sense of comfort to a client – they need to feel an element of trust and be confident with their choice when deciding on a new therapy practice. Including a photo can help to build rapport even before a client has visited the practice!

SEO Tips for therapists

Remembering what’s important for SEO

Remembering what’s important for SEO
We already know how important it is to use the keywords and phrases that people are actually searching for when creating content for your website, but over the past few years, SEO has changed – but some businesses haven’t kept up to date and have consequently seen their traffic and audience engagement slowly decline. This post will cover the new best practices and provide pointers on where to focus your SEO efforts…

Quality is a priority for authority
With SEO constantly changing and becoming more important with each passing year, spending time on improving the quality of the content you produce, as well as the user experience, will have hugely positive implications for your search engine rankings.

Quality is a priority for user engagement
We have been steered towards the belief that the attention spans of our readers are gradually decreasing and that we should only publish quickly digestible content – but this has led to a lower quality audience experience. Last year, research began to show that audiences were moving away from this trend and rather demanding in-depth and educational content which meant they were then more likely to engage with and purchase from a business.

Content really is king
Thankfully we’ve moved away from the quantity algorithms and Google is now very much focused on quality. It favours high quality, valuable content, so if you’re writing helpful, interesting, factual and relevant content for your existing and potential visitors, you’re likely to rank higher in search results for those efforts.

Ensure your snippet is just right
Your snippet is what will be displayed under your webpage in search engine results and is vital to your SEO efforts! To entice a user to click through to your website rather than a competitor’s, ensure your snippet includes the keywords and phrases that people are searching for while still being complete and relevant sentences.

Images, videos and other visuals should be labelled
To ensure that the bots can find relevant content on your site when crawling, don’t forget to rename anything that you’re going to be adding to a page or blog post before uploading, including images and videos so the bots can read in text format. For example, if you’ve taken a photo of your team for your “about” page and it’s downloaded from your phone as “IMG2318”, change this to something like “Team_photo_abcPractice”.

Do not link only for SEO’s sake
If you think that being linked to from another website will mean higher search rankings for your site, you’re out of luck. In the past (and still now) it was possible to do link swapping or pay to have your site linked to within another site’s content, but these practices are no longer accepted by Google and they even damage your site’s search engine rankings. Now only organic links to your site will help you to rank. One idea to get legitimate, organic attraction is to guest post on relevant sites.

Mobile is paramount
As of 2015, mobile searches surpassed desktop searches and have continued to increase. It’s no longer a good idea to optimise for mobile, but a necessity!

Think holistically about the content you create and share
When creating content for your website, don’t only think about new blog posts or updates to pages, but rather about sharing content to the social media platforms where your audience hangs out, such as Facebook and Twitter. Adding relevant and interesting content to these platforms really does count, and remember to link back from your posts on social media back to your website.

Closing Comments

The key to succeed with SEO is to stay up to date, know what changes are being made regularly – i.e. what works and what doesn’t work – and above all, one thing that will likely never change with regards to SEO, even if you can’t stay current with the constant changes, is that if you create quality content for all your platforms, you’ll be on your way to being an SEO champion!

Twitter for therapists

How therapists can attract more clients through twitter

Twitter is a tool that offers therapists the opportunity to market their services and industry in an effective way. They can share news, answer questions and encourage people to become their clients. Using twitter does not take as much time as other social media platforms because content can be created quickly. Therefore, therapists can benefit from the fast-pace of twitter and its fresh approach. So how can therapists attract more clients through twitter?

Post several times a day

There have been many studies carried out regarding this and it has been found that posting five times a day will achieve the best results. Twitter moves fast and so, noticing a single tweet can prove difficult for prospective clients and so, posting five times a day will ensure that tweets are noticed. Tweets can include a wide range of content from images to information curated from other sites relevant to your industry. Of course, you might be unable to send five tweets a day due to your workload and time constraints but there is a work around for this. You can use apps such as Twittime to create your tweets and then set them to send at a specific time throughout the day. This makes it easier for you to spend some time at the beginning of your day arranging your tweets and what you want to say than remembering to do it during the day when you are treating clients.

Reach out to local users

As a therapist, the majority of your clients will reside close to your practice and so, you should consider using twitter to drive clients to your blog or website. As your clients will be from your town or city, the reach is narrower and so, all tweets should have hashtags that are linked to your area and you can even add in place names so that it reaches out to those who are located close by. Hashtagging is a term that relates to putting a hashtag in front of a word that is trending. Therefore, by using the hashtag #<insertnameofyourtown>, anyone who searches for that hashtag will have a greater chance of seeing your tweet. It is also possible to use the same hashtags that other people in your industry are using which can often give you a direct route to a wider audience. However, you can also tweet local news and events that could be of interest to clients. So, research the tweets that relate to news in your area and retweet them.

Interact with followers

Twitter is a community, which means you should interact with user when you get the chance. If someone asks you a question, then you should do your best to answer them quickly and if someone retweets your tweet, you could perhaps follow them or even like a tweet of theirs. If you are tweeting someone, you should always use the @ symbol before their username as that will ensure that they see your tweet. You must be polite and courteous when answering direct messages and if you have any information that might be of relevance to your followers then you should tweet it. If you are mentioned, you should respond but it is important to remain professional because this will help to attract more clients.

Create an impressive profile

This will require you to create a custom header and it should definitely use your logo or slogan if you have one. If your business has a particular colour scheme then you should stick with that, as it will help your branding. You should complete all information including a short and punchy description. You should definitely include a link to your website or blog as well as any other social media sites.

Network

Twitter is great at bringing people from the same industries together. You can interact quickly and easily with other therapists from all around the world just through mentioning, retweeting, following or directly messaging them. This can help you to network with others and help to build a healthy working relationship with them.

These kinds of connections can help you to reach out and attract more followers, which can help you to look even more professional and highly regarded. However, they can also help you to enhance your knowledge and reputation.

What does it all mean

Twitter is a community that is brought closer together by the people you follow, the people who follow you and the way in which you reach out. Therefore, the use of hashtags are imperative to your success because it will enable you to filter straight into a hot topic that is generating interest. It is simple, yet it can have a positive impact in the way in which twitter works for you.

How a Presence on Social Media Can Impact your Clientele

Here we a have a three step process, which depicts exactly how the presence on social media can impact your clientele, in the line of therapy…

GDPR Compliance coming 25th May 2018!

Please note: This is a living blog post and will change from time to time as the landscape changes about the GDPR.

What’s happened?

The GDPR (General DATA Protection Regulation) comes into force on 25th May 2018. If your organisation collects or stores any type of personal data from people in the EU – you will need to comply with GDPR regardless of the Brexit status at the time. If you don’t comply – there can be financial penalties. The information you collect could include names, email addresses, contact details, postal and digital IP addresses etc. The new regulations are designed to give control of personal information back to ordinary people, prioritising them over the interests of businesses.

Therefore, it’s important for us as a web design company, and you as our client to be aware of this new legislation and adhere to it accordingly. There are some positives – being compliant shows your audience that you are a trustworthy organisation that respects their privacy and personal information.

What does this mean for me and what should I do?

We have outlined what this means for you:

  1. Conduct a personal data audit. List what data you collect about your clients either through your website or through 3rd parties – basically list every single possible way you obtain client data whether that is through your website or 3rd parties.In terms of your core website, this typically includes a contact form.  Depending on which contact form we have implemented in your website, the large majority of forms will simply submit data directly to your email address whilst others will also store the information – if in doubt ask us to confirm.  The identifiable information submitted through forms usually include name, email address, telephone number and IP address. If your contact form is submitting data to an email address associated with your domain name, then this information is stored in your mailbox on our servers which you access directly via webmail or through your computer/phone email client.TAKE ACTION: You will need to implement an UNTICKED mandatory checkbox in your contact form along the lines of “I consent to my submitted data being collected and stored“.  This is so that your visitors explicitly give authorisation for their data to be submitted/used/stored.  We include forms where you can manage form fields yourself, however if you prefer we do this for you then a small £15 charge will apply. Please note this you should always ensure you request explicit consent when asking for personaly identifiable information from your visitors/clients.Additionally, how about 3rd party services like newsletters from Mailchimp?  Do you have a newsletter feature in your site? Do you operate an online store and collect customer data in order to process orders? Where is that data stored? Does it go directly to your email or stored in a database in your website? Think about whether all the data you collect is necessary.  If you feel that some of the information you currently collect and store on your website isn’t strictly necessary, you can take steps to stop collecting it and purge it from your databases.

  2. You will need to add a privacy policy to your site – many GDPR privacy policy templates are available by searching Google.  We have also created one which you can modify to your needs and download here: privacy-policy-template (opens in new tab). You can also refer to our own privacy policy (opens in new tab) and take elements you feel are relevant to your own policy. We suggest you create a page in your website called PRIVACY POLICY which will appear in your main website menu or you can hide the page from your menu by unticking “show in menu” option.  You can then create a link to this page anywhere in your site such as your footer.

  3. Your website must be SSL compliant – if it starts with https:// and has a padlock next to the website address in your browser then you’re fine… if not, contact us to upgrade.

  4. Companies are contacting all their clients making them aware of GDPR, their new privacy policy and requesting consent to be able to continue to communicate with them.  We firstly advise that you delete all information from clients you no longer service and then consider contacting your existing clients making them aware of your privacy policy changes and request authorisation to continue communications with you. You can either do this my emailing everyone and asking them to reply back confirming its ok for you to process and store their data or you can ask them to click on a link requesting them to opt-in using a newsletter facility such as mailchimp.com.

  5. Understand what must be done in the event of a breach.  GDPR requires the data controller to have defined processes in place in the event of a data breach. The data controller has a legal obligation to report a data breach within 72 hours. For more information about this, take a look at this article on the reporting of data breaches.

  6. Children.  GDPR, for the first time, brings in special protections for children’s personal data – particularly in regards to commercial internet services such as social media. If your organisation offers online services to children and relies on consent to collect information about them, you will need to gain the parent or guardian’s consent in order to process the child’s data lawfully. GDPR sets the age at which a child can give their own consent to this processing at 16. This means that your privacy information page must be written plainly enough for a child to understand.

Further Reading

As the deadline gets nearer, there will inevitably be more talk and clarity about GDPR so it is important to keep informed.

In conclusion

The GDPR is not designed to stop businesses from communicating with their customers.

Put simply:

  • Don’t assume people want to hear from you just because they downloaded something from your website.
  • Don’t email users about your business unless they opted in and gave you permission to do so.
  • Don’t send them irrelevant information that they didn’t ask for.
  • Make sure all data-driven marketing you do complies with GDPR

In fact, GDPR is a great opportunity to grow your marketing list with quality leads.  At the end of the day, when users land on your website and they like what they see, then they’ll gladly opt-in to receive further information from you – much like the value of this amazing blog post we have put together for you ;). You will then have a marketing list of qualified leads who are genuinely interested in your business, your products, services and your content – after all, that’s what makes a marketing list valuable.

Disclaimer:

The information above is our opinion and own interpretation of how to best prepare for the GDPR.  We are not lawyers so please carry out your own due diligence.