Major update for WordPress sites

The WordPress platform which powers most of the world’s websites underwent one of the most significant updates this month. In a nutshell, the core WordPress editor was updated, and called Gutenburg.

Web agencies and developers from across had to ensure the websites they had built for their client’s still worked… as many broke. Luckily for our clients, things wen’t smoothly because we’ve been planning for this for a while, and carrying out a lot of testing to ensure there were no surprises. 

The new Gutenburg editor is much like Marmite – you either love it or hate it, however all of our clients benefit from a far easier and more flexible editing experience so the Gutenburg update does not affected our clients. 

If you have a WordPress website elsewhere and struggling with the new editor, drop us a line and we will talk you through alternative options.

Which Colours To Use Or Avoid For Your Website

Which colours should you use on your website and which should be avoided?

It’s no secret that colours can influence us physiologically and emotionally. Depending on your audience however, you will want to strategically choose colours to brand your site and make up your logo. The colours you choose will go a long way to subtly attract your ideal visitor and can ultimately influence whether they would like to stay on, or run from, your site. As a healthcare professional, trust is very important, so the colours you choose can impact this greatly. Whether we are conscious of this or not, colour sways our thinking and decision making. Of course, it’s always important to keep in mind the overall purpose of your site and the target audience you aim to reach.

So Which Colours Are A Good Choice?

During the first few seconds that someone enters your site they should automatically be able to trust your business and feel invited to have a good look around. There are a few colours that can help you achieve this. First off, consider that lighter colours are usually associate with positivity. With that in mind, don’t just choose a lighter shade of any colour, but rather lighter shades of the acceptable range of colours suitable for your business. For example, the colour green can be represented in many ways. A dark green is seen as masculine and very powerful, whereas a lighter and muted green closer resembles nature which has a calming effect.  Let’s get into some more details about each of the colours…

Yellow

Yellow is no doubt one of the happiest colours. Because yellow is associated with sunshine, it can bring about a feeling of positivity and optimism – We all know how much better we feel when we pull back the curtains in the morning and the sun is shining brightly outside. Sprinkling a little yellow throughout your site should get your visitors feeling cheerful!

Blue

Another great colour for your website, blue is most commonly associated with security, peace and trust. Which is EXACTLY what your website visitors are searching for. Your visitors are probably searching for a business that will offer some stability, and what a relief it will be to them when they come across your site. Although blue does have the power to manage stress, overuse of the colour could evoke a feeling of depression, but usually using this colour will be positive as it is mostly related with loyalty and trust.

Orange

Orange is a warm and vibrant colour which can be very welcoming as it typically represents friendliness. It is best to use a neutral orange hue instead of a darker one as it can have a tendency to become too overpowering. Keep in mind, orange is partly red and red is usually associated with danger. Keeping the orange light and fun will give you the best results.

White

White symbolises purity and balance. In times of turmoil, this can give a person clarity. However, white, when used too much, could be seen as dull and boring. White is a great secondary colour to add alongside another more vibrant colour.

Colours To Avoid:

 

Black

Probably not a big surprise, but black is usually on the do-not-use list. Occasionally it can be used to symbolise elegance and sophistication with clothing and home interiors. When it comes to therapy practices though, it is best to use black as sparingly as possible on your website, within branding materials and in the practice itself.

Red

As mentioned earlier, red could also be a threatening colour because it often is related to danger. The vibrancy of most red hues can also overstimulate your visitor causing them to feel intimidated so use this colour with caution!

How Should You Use These Colours?

There are several ways you can incorporate colour on your website, but remember, your site doesn’t necessarily have to be filled with the colour to get attention or the results you desire. A few important points though – the background colours on each page of your site should be a neutral colour or at least plain, without patterns or watermark images that may detract from the information you’re trying to get across to readers. Most sites these days have two to three main brand colours and you can either choose a single colour and use a variation of hues or choose complimentary colours – either of these approaches will work. To add additional pops of colour, you can make your navigation links, “subscribe” or “purchase” buttons bright or bold colours that complement the main colours of your site, but just always bear in mind that no matter what colours you choose, too much of any of them can quickly become either uninteresting or on the other end of the spectrum, overwhelming, and may defeat the purpose you’re trying to accomplish. In all decisions in relation to your practice’s website, using colour strategically will achieve the best results.

A Great Resource for finding Harmonious Colours…

A great resource to play around with colours and share exact shades you find with others can be found here: https://color.adobe.com/create/color-wheel/ – simply drag the circles to the colour you like, and take note of the HEX number which is the code for the colour. 🙂

21 Marketing Tips for Your Therapy Practice

Competition is everywhere and if you want to stand out it’s important to have a good marketing plan. It’s not as simple as word of mouth or just having a website and some social media accounts anymore. Competition is thick and you need to get ahead of the rest if you want to get more clients through your doors. Here are 21 marketing tips for your therapy practice.

 

Online Tips

 

It’s no secret that your customers could be spending a lot of time online. But how do you get to them?

 

  1. Online Bookings

 

Although I said a website is not enough, a very optimised website can help to do the trick. Let’s be honest, the people of today can be a little lazy so don’t make booking an appointment difficult. Have an amazing online booking experience on your website to get people through your doors.

 

  1. Online Promotions

 

Similarly as above, you should be adding online only promotions to your site. Tell customers if they book an appointment using your site they will receive a free gift or a discount.

 

  1. Email

 

Email marketing is not dead even though many people are spreading this rumour! And whoever told you that probably hasn’t figured out that getting subscribers can be a real gold mine. Emails can easily turn your one-time customer into a repeat customer. Entice them with birthday discounts or deals of the day.

 

  1. Yelp

 

Did you know that you can allow people to book directly from Yelp? Not only will positive reviews get people wanting to book but they can now easily do so from the app. Make sure to sign up for a Yelp account and start getting people coming to your business.

 

  1. Facebook

 

Facebook is an amazing place to not only get more people to your website but it’s a great place to build a community. You can easily start discussions and get your visitors involved. People love it when companies value feedback.

 

  1. Instagram

 

Unlike Facebook, Instagram is a whole ‘nother beast. Instagram is a very visual platform that is run by “influencers.” Get someone on your team to say how amazing you are and promote your services and tag some potentially interested influencers. They really are the leaders of social media.

 

  1. Online Ads

 

Running Facebook ads are powerful and can add more people to the community you built on your page. But don’t forget that Facebook is not the only place to run ads. You can also run ads through Google, Instagram and even Pinterest!

 

  1. Content Marketing

 

Content Marketing is great because you give value to your customers before they even pay for anything. An obvious example of this is to add a blog to your site. You are giving away free advice on a topic which attracts new clients.

 

  1. YouTube

 

Another form of content marketing can also be a video. Similarly as above, you are giving away free and valuable information. An added tip for YouTube is to make sure to add a call to action to either get people on your website or signed up to your email list.

 

Backend Tips

 

  1. Analytics

 

Along with all the online tips, it’s always important to see what is and isn’t working. If your ads aren’t working or people aren’t opening your emails then it’s time to have a good look and correct what is wrong in order to optimise efficiency.

 

Offline Tips

 

  1. Referral Program

 

This goes back to the concept of word of mouth. However, it is more powerful because you get TWO happy customers. You reward the person bringing in someone new, so they get a good deal, PLUS you get a new customer. Win-Win-Win!

 

Additional Offline Tips

 

Don’t get lost in the online world. There are still many “old school” marketing tricks that work very well. Here are 10 additional ways to market your therapy practice without having to be online:

 

  1. Hosting free events
  2. Partnerships with local businesses
  3. Seminars
  4. Direct mail
  5. Branded merchandise
  6. Print media (flyers, brochures, etc.)
  7. Sponsoring events
  8. Raffles
  9. Business cards
  10. Donating gift certificates

#TwitterMarketing Tips – Part 2

Twitter can be an ideal place to attract customers to your therapy practice – totally free! Although it will not work for everyone, it will work for many practitioners and therapists looking to attract their target market. Not only is it free, it can be fun to use. If you want to try using Twitter for your marketing, we’ve narrowed our suggestions down to just 11 of our top tips…

 

Ensure your bio is just right

The bio section of your profile is the first place most people will look to find out who you are. Does your bio say what you do, contain brief but vital information about your qualifications and experience – and the location of your practice? These are the three must-have items and then you can add another interesting snippet about yourself or your business to let your personality shine through. You’ve only got 160 characters to do this… And talking about personality, your profile photo should be of you and NOT of your logo or practice interior. People want to deal with people!

 

Use your header (aka cover photo) as promo space

Your header is the long rectangular area on your Twitter profile. It’s the ideal place to promote yourself and your business because more images and text can be accommodated in this area – just be sure not to fill it up too much! Include your logo and make the overall design clean, simple and professional is best.

 

Be great at customer service using Twitter

When your practice or your name is used in a tweet, be sure to respond to that client. Maybe they can’t reach you by phone or their email hasn’t been responded to, they want to ask a question, or they just want to tell the world how good or poor your service was. No matter what, use Twitter as a platform to showcase your high level of customer service.

 

Try to use an image with every post

Tweets with images receive more re-tweets, shares and according to research, also increased followers! So it makes good Twitter sense to add a relevant photo to as many of your tweets as possible.

 

Use relevant hashtags in every post

Hashtags help tweets to be found by a target audience searching for that topic. Even though you’ve only got a small amount of space available for each tweet, always try to add at least two, preferably three hashtags to each tweet. For an interesting read about whether Twitter is the right place for you to place your marketing efforts and to find out more about the use of hashtags, please see our part 1 twitter guide.

 

Run Twitter competitions and promotions

To promote engagement amongst your business and your followers you could run fun contests such as a photo contest (e.g. Upload a picture of your favourite therapy room), referral contest (e.g. tag a friend who you think could benefit from our service and you both may win a 50% off voucher), photo caption contest (e.g. Funniest photo caption).

 

Tweet snippets from your blog posts

Do you have a blog section on your therapy website? If yes, be sure to download a Twitter sharing plugin (such as Social Share Buttons, https://wordpress.org/plugins/seo-optimized-share-buttons/) as well as a quote tweeting plugin (such as Better Click to Tweet, https://wordpress.org/plugins/better-click-to-tweet/). The sharing plugin will enable readers who loved your posts to share it on their Twitter feed, while the quote plugin enables you to highlight certain portions of text which will stand out as a quote in your blog post with an option for the reader to easily share that quote. You can do more than one quote per blog post and you can, of course, share it to your own Twitter feed, but don’t forget the 280 character limit (including spaces).

 

Always include a call to action in your tweets

A call to action is something that urges your target audience to take action quickly, for example, “the first 5 people to re-tweet this post receive 30% off their next treatment.” With an offer like that, you’ll likely have re-tweets in seconds!

 

Show interest in others

Just like face to face networking, Twitter is a place for online networking. Show interest in others’ tweets, comment where appropriate, retweet, follow members of your target audience, follow other practitioners that are complimentary to your own practice and you’ll soon start to build your following and engagement.

 

Ask for retweets

Actually ask for re-tweets. Simple! If you ask, you have a significantly improved re-tweet rate.

 

Don’t rely solely on Twitter

Yes, this is a post about marketing tips for Twitter but this is a tip in itself. As the saying goes, “don’t put all your eggs in one basket”, don’t focus your marketing efforts solely on Twitter as you need to diversify your marketing plan.

 

I hope these tips have helped you. Even if you only start to implement one or two of these to begin with, you’ll be on your way to leveraging the amazing power of Twitter to market yourself and your business to gain new clients!

Using Twitter for your Therapy Practice

With so many social media platforms available to therapy businesses, it’s no wonder we always get asked what might be the best one for them. Most practices don’t have the time to spend on all of the main platforms, so it’s prudent to choose to focus on just one or two. Today we’ll discuss Twitter…

 

FIRST STEPS

Secure your handle

Sign up for an account and choose your handle well. Don’t use underscores or other symbols in place of letters, such as “tw!tt3r”. It will only make your handle (aka profile name) less memorable and harder to link to if a client wants to tag you in a fabulous review.

Plot out your efforts

Before putting any effort into posting on Twitter, you’ll need to decide on your current situation, who you are looking to attract and how you could potentially reach them (i.e. with what type of post and with which hashtags). Before you go ahead with any posting or marketing on Twitter, you must first know who your target audience is and what problems they are struggling with to be able to provide the solutions. For example, what do your target market customers struggle with the most? Why would they come to see you? If they struggle with neck and back pain, tailor your posts specifically to this concern. Another example is, do you have more than one practice in different locations? Don’t forget to include your locations as hashtags on every post.

 

NEXT STEPS

Include hashtags on every post

Hashtags consist of the hash sign (#) followed by words or short phrases that allow your Twitter posts to be found more easily by those searching for specific topics. Adding some pertinent hashtags to each and every one of your posts has the potential to have all your posts found by those people searching for the service you offer. If you don’t include any with your post, all you can really do is sit and wait for your profile to be found – which will take a very long time!

Do some hashtag research

Here are two great tools we’d recommend:

  1. https://www.hashtags.org/ is one of the best tools to analyse a large database of hashtags and keywords currently used on Twitter. It includes their popularity.
  2. https://twitter.com/search-home uses Twitter itself to find the most relevant hashtags and keywords for your post. What’s brilliant is that you can search for specific hashtags and see the real-time tweets that are using it.

Here is a helpful article on how to use relevant hashtags on Twitter: https://help.twitter.com/en/using-twitter/how-to-use-hashtags .

Follow profiles of people and businesses who are in your target market

Following other profiles who fall within your target market is a good way of “announcing” yourself to them. It is an organic way to pop up on their radar so that they can see your profile and posts.

 

FINAL STEPS

Things to remember

Twitter doesn’t allow a lot of characters in each post (280 including spaces, to be exact). This means you may not be able to fit everything you want to say into each post, but it’s important to know that hashtags can actually be used in the text. For example, “Hi everyone! Are you struggling with #backpain or #neckpain? We can help! Qualified #chiropractors here to get you #backtohealth”.

Post regularly

It’s important to be visible on Twitter if you want to give it the best chance of working for you. Posting once per day is a minimum but if you can, do more post your own and retweet content more than once.

Retweet other posts

You won’t always have something to say or a picture to add, but sharing another tweet that you found interesting also adds to your feed activity.

 

On a realistic note, Twitter isn’t for everyone and it sometimes will not suit your practice and your specific offering. Perhaps it won’t be relevant to the market in the area in which your operate. It also may not be where your target customers “hang out” and you could spend hours trying to attract them but they are just not there. However, don’t let this put you off giving it a try – it may be some of the best free advertising you can do and work out very well!

The 7 Best Ways to Get Visitors to Your New #Therapy #Website

So, you have a new therapy website and it’s time to earn the respect of Google so visitors can read your helpful content and make appointments. There are a few key things that can be done to put you on the map and help things along now and for the long term.

Here are seven ways you can get those visitors to your new therapy website:

 

  1. SEO

The first thing to do is to SEO your content. SEO stands for Search Engine Optimisation and basically makes your website easier to find when people are searching for something that you offer. Making the content on your site “keyword rich.” Is important and optimization is an ongoing process. Essentially you want to fill your website with content that includes words and phrases that are common to your practice and that potential clients are actually searching. It is vitally important that the most relevant keywords are identified for your website from the outset otherwise efforts in optimizing your website will be wasted. It is important to gain professional help in identifying suitable keywords as there are a number of tools and techniques that professionals use on a daily basis, and obtain best practice advice moving forward for any additional pages you add. If you don’t already have one, you may want to add a “Services” page and include as many relevant keywords and phrases there.

 

  1. Adding Your Business on Google and Yelp

People like to research a therapy practice and check the reviews before they decide whether or not to book a treatment. Starting a profile on Google or Yelp is free and easy. It’s a great way to get more visitors on your website and, as a bonus, this will also help your SEO. Don’t forget to include your website in the listing so that it’s simple for the client to click through to your site.

 

  1. Online Profiles

Similar to number 2, you should also have a profile for your business on various directory websites, especially those for your speciality. Search for those trusted, highly reputable directory sites which allow you to include a link to your website and get your practice listed. Potential clients are looking for trusted health care professionals and are placing great emphasis on prior research, so this is a key step. Not only will new clients be directed to your website, but you may even get some people wandering into your office!

 

  1. Social Media

Social media is an important aspect of any business these days – if not mandatory! With the number of users online, it holds the power to target ideal clients and grow not only your following but your practice’s appointment book. If you don’t already have one, set up a Facebook page for your business, an Instagram page to show off your team, values, photos of your practice, daily quotes, etc., and let’s not forget a Twitter account. Once your profile is complete, the search function is an excellent way to connect with fellow therapists and potential clients. When posting anything on these platforms, remember to always include a link to your website!

 

  1. Start a Blog Page

Having a blog on your website will create an element of trust between your practice and your ideal client. It will help those looking for answers to connect with you and hopefully bring them into the practice. Writing blog posts is also a great way to boost your SEO because you can naturally include relevant key words within your helpful and interesting posts. *BONUS: Start creating an email list so that you can keep your existing visitors informed and coming back for more*.

 

  1. Offline Networking

Very often people forget about the power of networking with an actual person – face to face. But this is a tried and true way to get people to your website (keep business cards readily available for when you’re out and about!). Connect with other local businesses where you can exchange flyers or business cards to spread the word around your area.

 

  1. Incentives

People love free! Offering potential visitors a reason to visit to your website is one of the best ways to get them there. One idea is to host a free seminar or workshop and advertise it on your social media pages. Another idea is to offer a free consultation, also shouting about it on your social media pages and asking your audience to share. Make sure that anyone who is interested signs up for any events or freebies via your website, so not only can you capture their details and know how many new clients to expect, but also to drive manual traffic to your website.

15 Best Ways to Build your Email List and Grow Your Business

Building an email list can be slow, especially when starting out. Increasing your subscribers can do a lot to boost your business and get your name out there. There are many ways to grow your list but not all will have the same results. In this post, you’ll find the 15 best ways. Before we begin, it’s important for to mention that you should always be up to date with the current laws like GDPR. Make sure that you are following the General Data Protection Regulation when building your list – it’s there to protect individuals’ data and privacy (including you). Now let’s get to it…

  1. Invite clients to join

This may seem obvious but sometimes we overlook the basics and try to skip to more intricate ways of recruiting people to our lists.

 

  1. Create a Call to Action

A typical place for this is in the homepage of your blog. But you can also put them in your sidebar or throughout a few of your other main pages. A call-to-action (CTA) can be many things but usually the best way to call clients to action is to ask them to leave their name and email address in exchange for being kept in the loop for special offers you may be running, for example.

 

  1. Run a giveaway

This one is really fun and can drive up subscribers quickly. Who doesn’t love something for free? Especially when it’s offering value! Have people sign up for your giveaway using their email address.

 

  1. Create a free printable

Create a PDF, slideshow or other informative document that provides helpful information to your client. Ideally the information shouldn’t be readily available in one place on the internet and this is why they will want to part with their email address – to obtain the good stuff!

 

  1. Create a free mini-course

Offering your clients the option to sign up for a mini-course to provide them with helpful information is another great way to build an email list. Whether it be a video course, an eBook or an email series, a free course can rack up subscriber numbers.

 

  1. Offer bonuses

An idea for a bonus you could offer is the refer-a-friend bonus. Your client asks their friend to join your newsletter and if they do, your client gets a free gift (it doesn’t have to be expensive or time-consuming, just a small gesture!)

 

  1. Build an online community

A Facebook group (or something similar) is a foolproof way to get subscribers because they can continue to gain out of this for as long as they’re part of the group.

 

  1. Create a special email series

Offer a fun email course or a series of emails like “5 Days to XYZ.” They will have to sign up for your email list in order to participate because they will be receiving the content directly to their email.

 

  1. Membership access

This is amazingly valuable for your community. You can either offer clients a resource library or member-only blog posts, webinars and how-to videos.

 

  1. Add sharing buttons to your emails

On your direct emails that you send to your current email subscribers, give them the opportunity to share to their friends via email or social media.

 

  1. Team up with a blogger or a complementary business to yours

Ask another practitioner with a potentially reciprocal business (preferably with a larger audience or client base) if they would like to team up. You can create a course or other info product together and offer to both your lists.

 

  1. Social media

On your social media platforms make sure to let them know you have an email community and ask them to join. You can also create Facebook ads that take potential readers to a landing page that asks them to subscribe in order to get more valuable information.

 

  1. Get pinning on Pinterest

Use Pinterest to circulate your pins which leads people to specially-created landing pages or direct to your practice’s website.

 

  1. Guest blog

Create a blog post for a complementary business or a local community magazine. The readers will have an option to check out your bio and website – you can add a direct link to a page that allows them to subscribe.

 

  1. Host a webinar

Another fun and creative way to get subscribers is to host a webinar. Create a live course with valuable information and as a bonuses offer the replay to subscribers who’ve left their email address.

 

As you can see, there are numerous ways to grow your email list. We hope some of these will prove very  useful!

About Page on your therapy website

The Importance Of Your “About” Page On Your Therapy Website

What happens if you don’t have an “About” page on your therapy website

Many therapy business owners are cautious when it comes to putting information about themselves on their site to be freely available to the world, but not having a page dedicated to the relevant details about the business, along with a friendly photo of you or your team, can be detrimental when trying to attract new clients. It is one of the most important pages to have on your therapy site, if not the most important. Not only are you providing a service, you’re providing a service that caters to clients’ health needs and they need to know that they are in qualified and experienced hands.

In reality, if you don’t have an “about us” or “about me” page for your therapy site, you are likely losing clients before they’ve even had the chance to use your expert services. When a potential client goes to the effort of finding your site, learns more about the services you offer and then wants to learn more about the therapist providing these services, without this essential page, it’s likely you are missing out on that person taking the last step and picking up the phone to your practice to make an appointment. Without an “about” page, they know nothing of the expertise behind the therapist or team. When entrusting their health and wellbeing to a therapist, and with the vast number of therapists likely available in their nearby areas – or those offering mobile services willing to travel to them – they are spoilt for choice and if they have to put in more effort than a few simple clicks of a mouse and reading a few lines of text, they will move onto the next option. Your “about” page should be concise but still make you stand out from competitors – no pressure!

Here are some further points to take into consideration when deciding what information to include on your “about” page:

 

Let clients know how your therapy practice is unique

In any bio it’s important to include your qualifications and additional training that might set you apart from the rest. That one-day CPD course that you did three years ago? Include it – it all goes towards what makes you and your practice unique. What is your treatment protocol? Do you have an additional touch that sets you apart from other similar practices? Include anything that may entice potential clients dealing with specific issues.

 

Contact information including physical address

Potential clients want to see a contact number to easily be able to pick up the phone to make an appointment. Don’t forget to include your physical location because most clients need to know if your location is the most convenient for them. If you don’t include your location and the client calls to book an appointment only to find that you’re slightly out of their ideal location, it’s not only disappointment for yourself and them, but a waste of valuable time. Having a landline number and a physical address stated on your site is also another way to build the all-important trust and credibility when trying to attract new clients.

 

Relationship building

If your practice has more than one therapist, include a short bio and a photo for each of them. Providing this vital information can help clients to choose their therapist according to their requirements and can provide a sense of comfort to a client – they need to feel an element of trust and be confident with their choice when deciding on a new therapy practice. Including a photo can help to build rapport even before a client has visited the practice!

SEO Tips for therapists

Remembering what’s important for SEO

Remembering what’s important for SEO
We already know how important it is to use the keywords and phrases that people are actually searching for when creating content for your website, but over the past few years, SEO has changed – but some businesses haven’t kept up to date and have consequently seen their traffic and audience engagement slowly decline. This post will cover the new best practices and provide pointers on where to focus your SEO efforts…

Quality is a priority for authority
With SEO constantly changing and becoming more important with each passing year, spending time on improving the quality of the content you produce, as well as the user experience, will have hugely positive implications for your search engine rankings.

Quality is a priority for user engagement
We have been steered towards the belief that the attention spans of our readers are gradually decreasing and that we should only publish quickly digestible content – but this has led to a lower quality audience experience. Last year, research began to show that audiences were moving away from this trend and rather demanding in-depth and educational content which meant they were then more likely to engage with and purchase from a business.

Content really is king
Thankfully we’ve moved away from the quantity algorithms and Google is now very much focused on quality. It favours high quality, valuable content, so if you’re writing helpful, interesting, factual and relevant content for your existing and potential visitors, you’re likely to rank higher in search results for those efforts.

Ensure your snippet is just right
Your snippet is what will be displayed under your webpage in search engine results and is vital to your SEO efforts! To entice a user to click through to your website rather than a competitor’s, ensure your snippet includes the keywords and phrases that people are searching for while still being complete and relevant sentences.

Images, videos and other visuals should be labelled
To ensure that the bots can find relevant content on your site when crawling, don’t forget to rename anything that you’re going to be adding to a page or blog post before uploading, including images and videos so the bots can read in text format. For example, if you’ve taken a photo of your team for your “about” page and it’s downloaded from your phone as “IMG2318”, change this to something like “Team_photo_abcPractice”.

Do not link only for SEO’s sake
If you think that being linked to from another website will mean higher search rankings for your site, you’re out of luck. In the past (and still now) it was possible to do link swapping or pay to have your site linked to within another site’s content, but these practices are no longer accepted by Google and they even damage your site’s search engine rankings. Now only organic links to your site will help you to rank. One idea to get legitimate, organic attraction is to guest post on relevant sites.

Mobile is paramount
As of 2015, mobile searches surpassed desktop searches and have continued to increase. It’s no longer a good idea to optimise for mobile, but a necessity!

Think holistically about the content you create and share
When creating content for your website, don’t only think about new blog posts or updates to pages, but rather about sharing content to the social media platforms where your audience hangs out, such as Facebook and Twitter. Adding relevant and interesting content to these platforms really does count, and remember to link back from your posts on social media back to your website.

Closing Comments

The key to succeed with SEO is to stay up to date, know what changes are being made regularly – i.e. what works and what doesn’t work – and above all, one thing that will likely never change with regards to SEO, even if you can’t stay current with the constant changes, is that if you create quality content for all your platforms, you’ll be on your way to being an SEO champion!

Twitter for therapists

How therapists can attract more clients through twitter

Twitter is a tool that offers therapists the opportunity to market their services and industry in an effective way. They can share news, answer questions and encourage people to become their clients. Using twitter does not take as much time as other social media platforms because content can be created quickly. Therefore, therapists can benefit from the fast-pace of twitter and its fresh approach. So how can therapists attract more clients through twitter?

Post several times a day

There have been many studies carried out regarding this and it has been found that posting five times a day will achieve the best results. Twitter moves fast and so, noticing a single tweet can prove difficult for prospective clients and so, posting five times a day will ensure that tweets are noticed. Tweets can include a wide range of content from images to information curated from other sites relevant to your industry. Of course, you might be unable to send five tweets a day due to your workload and time constraints but there is a work around for this. You can use apps such as Twittime to create your tweets and then set them to send at a specific time throughout the day. This makes it easier for you to spend some time at the beginning of your day arranging your tweets and what you want to say than remembering to do it during the day when you are treating clients.

Reach out to local users

As a therapist, the majority of your clients will reside close to your practice and so, you should consider using twitter to drive clients to your blog or website. As your clients will be from your town or city, the reach is narrower and so, all tweets should have hashtags that are linked to your area and you can even add in place names so that it reaches out to those who are located close by. Hashtagging is a term that relates to putting a hashtag in front of a word that is trending. Therefore, by using the hashtag #<insertnameofyourtown>, anyone who searches for that hashtag will have a greater chance of seeing your tweet. It is also possible to use the same hashtags that other people in your industry are using which can often give you a direct route to a wider audience. However, you can also tweet local news and events that could be of interest to clients. So, research the tweets that relate to news in your area and retweet them.

Interact with followers

Twitter is a community, which means you should interact with user when you get the chance. If someone asks you a question, then you should do your best to answer them quickly and if someone retweets your tweet, you could perhaps follow them or even like a tweet of theirs. If you are tweeting someone, you should always use the @ symbol before their username as that will ensure that they see your tweet. You must be polite and courteous when answering direct messages and if you have any information that might be of relevance to your followers then you should tweet it. If you are mentioned, you should respond but it is important to remain professional because this will help to attract more clients.

Create an impressive profile

This will require you to create a custom header and it should definitely use your logo or slogan if you have one. If your business has a particular colour scheme then you should stick with that, as it will help your branding. You should complete all information including a short and punchy description. You should definitely include a link to your website or blog as well as any other social media sites.

Network

Twitter is great at bringing people from the same industries together. You can interact quickly and easily with other therapists from all around the world just through mentioning, retweeting, following or directly messaging them. This can help you to network with others and help to build a healthy working relationship with them.

These kinds of connections can help you to reach out and attract more followers, which can help you to look even more professional and highly regarded. However, they can also help you to enhance your knowledge and reputation.

What does it all mean

Twitter is a community that is brought closer together by the people you follow, the people who follow you and the way in which you reach out. Therefore, the use of hashtags are imperative to your success because it will enable you to filter straight into a hot topic that is generating interest. It is simple, yet it can have a positive impact in the way in which twitter works for you.