Twitter can be an ideal place to attract customers to your therapy practice – totally free! Although it will not work for everyone, it will work for many practitioners and therapists looking to attract their target market. Not only is it free, it can be fun to use. If you want to try using Twitter for your marketing, we’ve narrowed our suggestions down to just 11 of our top tips…
Ensure your bio is just right
The bio section of your profile is the first place most people will look to find out who you are. Does your bio say what you do, contain brief but vital information about your qualifications and experience – and the location of your practice? These are the three must-have items and then you can add another interesting snippet about yourself or your business to let your personality shine through. You’ve only got 160 characters to do this… And talking about personality, your profile photo should be of you and NOT of your logo or practice interior. People want to deal with people!
Use your header (aka cover photo) as promo space
Your header is the long rectangular area on your Twitter profile. It’s the ideal place to promote yourself and your business because more images and text can be accommodated in this area – just be sure not to fill it up too much! Include your logo and make the overall design clean, simple and professional is best.
Be great at customer service using Twitter
When your practice or your name is used in a tweet, be sure to respond to that client. Maybe they can’t reach you by phone or their email hasn’t been responded to, they want to ask a question, or they just want to tell the world how good or poor your service was. No matter what, use Twitter as a platform to showcase your high level of customer service.
Try to use an image with every post
Tweets with images receive more re-tweets, shares and according to research, also increased followers! So it makes good Twitter sense to add a relevant photo to as many of your tweets as possible.
Use relevant hashtags in every post
Hashtags help tweets to be found by a target audience searching for that topic. Even though you’ve only got a small amount of space available for each tweet, always try to add at least two, preferably three hashtags to each tweet. For an interesting read about whether Twitter is the right place for you to place your marketing efforts and to find out more about the use of hashtags, please see our part 1 twitter guide.
Run Twitter competitions and promotions
To promote engagement amongst your business and your followers you could run fun contests such as a photo contest (e.g. Upload a picture of your favourite therapy room), referral contest (e.g. tag a friend who you think could benefit from our service and you both may win a 50% off voucher), photo caption contest (e.g. Funniest photo caption).
Tweet snippets from your blog posts
Do you have a blog section on your therapy website? If yes, be sure to download a Twitter sharing plugin (such as Social Share Buttons, https://wordpress.org/plugins/seo-optimized-share-buttons/) as well as a quote tweeting plugin (such as Better Click to Tweet, https://wordpress.org/plugins/better-click-to-tweet/). The sharing plugin will enable readers who loved your posts to share it on their Twitter feed, while the quote plugin enables you to highlight certain portions of text which will stand out as a quote in your blog post with an option for the reader to easily share that quote. You can do more than one quote per blog post and you can, of course, share it to your own Twitter feed, but don’t forget the 280 character limit (including spaces).
Always include a call to action in your tweets
A call to action is something that urges your target audience to take action quickly, for example, “the first 5 people to re-tweet this post receive 30% off their next treatment.” With an offer like that, you’ll likely have re-tweets in seconds!
Show interest in others
Just like face to face networking, Twitter is a place for online networking. Show interest in others’ tweets, comment where appropriate, retweet, follow members of your target audience, follow other practitioners that are complimentary to your own practice and you’ll soon start to build your following and engagement.
Ask for retweets
Actually ask for re-tweets. Simple! If you ask, you have a significantly improved re-tweet rate.
Don’t rely solely on Twitter
Yes, this is a post about marketing tips for Twitter but this is a tip in itself. As the saying goes, “don’t put all your eggs in one basket”, don’t focus your marketing efforts solely on Twitter as you need to diversify your marketing plan.
I hope these tips have helped you. Even if you only start to implement one or two of these to begin with, you’ll be on your way to leveraging the amazing power of Twitter to market yourself and your business to gain new clients!