With so many social media platforms available to therapy businesses, it’s no wonder we always get asked what might be the best one for them. Most practices don’t have the time to spend on all of the main platforms, so it’s prudent to choose to focus on just one or two. Today we’ll discuss Twitter…
Secure your handle
Sign up for an account and choose your handle well. Don’t use underscores or other symbols in place of letters, such as “tw!tt3r”. It will only make your handle (aka profile name) less memorable and harder to link to if a client wants to tag you in a fabulous review.
Plot out your efforts
Before putting any effort into posting on Twitter, you’ll need to decide on your current situation, who you are looking to attract and how you could potentially reach them (i.e. with what type of post and with which hashtags). Before you go ahead with any posting or marketing on Twitter, you must first know who your target audience is and what problems they are struggling with to be able to provide the solutions. For example, what do your target market customers struggle with the most? Why would they come to see you? If they struggle with neck and back pain, tailor your posts specifically to this concern. Another example is, do you have more than one practice in different locations? Don’t forget to include your locations as hashtags on every post.
Include hashtags on every post
Hashtags consist of the hash sign (#) followed by words or short phrases that allow your Twitter posts to be found more easily by those searching for specific topics. Adding some pertinent hashtags to each and every one of your posts has the potential to have all your posts found by those people searching for the service you offer. If you don’t include any with your post, all you can really do is sit and wait for your profile to be found – which will take a very long time!
Do some hashtag research
Here are two great tools we’d recommend:
- https://www.hashtags.org/ is one of the best tools to analyse a large database of hashtags and keywords currently used on Twitter. It includes their popularity.
- https://twitter.com/search-home uses Twitter itself to find the most relevant hashtags and keywords for your post. What’s brilliant is that you can search for specific hashtags and see the real-time tweets that are using it.
Here is a helpful article on how to use relevant hashtags on Twitter: https://help.twitter.com/en/using-twitter/how-to-use-hashtags .
Follow profiles of people and businesses who are in your target market
Following other profiles who fall within your target market is a good way of “announcing” yourself to them. It is an organic way to pop up on their radar so that they can see your profile and posts.
Things to remember
Twitter doesn’t allow a lot of characters in each post (280 including spaces, to be exact). This means you may not be able to fit everything you want to say into each post, but it’s important to know that hashtags can actually be used in the text. For example, “Hi everyone! Are you struggling with #backpain or #neckpain? We can help! Qualified #chiropractors here to get you #backtohealth”.
It’s important to be visible on Twitter if you want to give it the best chance of working for you. Posting once per day is a minimum but if you can, do more post your own and retweet content more than once.
Retweet other posts
You won’t always have something to say or a picture to add, but sharing another tweet that you found interesting also adds to your feed activity.
On a realistic note, Twitter isn’t for everyone and it sometimes will not suit your practice and your specific offering. Perhaps it won’t be relevant to the market in the area in which your operate. It also may not be where your target customers “hang out” and you could spend hours trying to attract them but they are just not there. However, don’t let this put you off giving it a try – it may be some of the best free advertising you can do and work out very well!